Recession looming, gas prices rising, mortgage foreclosures, record bankruptcies…yes good times are on the way.  I really don’t want to seem like a heartless bast…well, insensitive, but the very best years for MLM / network marketing and its participants has always been during recessions.

Why?  Because people join business opportunities most when they are afraid. Fear has always been a bigger motivator than desire.  It’s simply human nature.  The non-MLM population is afraid, and it’s going to get worse for them before it gets better.

Why? Because the U.S. dollar is dropping like a rock against virtually every world currency.  That has caused the price of oil to skyrocket.  Investors are buying oil futures as a hedge against the falling dollar.  Only two things will happen if this trend continues; oil prices will continue on their record setting rise through $200, possibly even $300 per barrel and MLM will explode on the U.S. and world scene.

When you can’t afford to drive to work and put food on the table at the same time, making a few phone calls each night seems a whole lot less scary.  As inflation begins to show its ugly face and the unemployment line grows in length, network marketing will become far more attractive.

Just like knowing which stocks to invest in before everyone else does, I believe I have just given you the hot tip of the year.  It’s getting very scary out there for a lot of people and you have their financial solution right in your pocket.  They’re looking, are you doing what it takes so they can find you?

Greg Arnold is a successful network marketer with over 30 years experience.  During that time he has been a top level distributor, a company CEO, and a consultant.  He enjoys being a distributor most of all because of the time and financial freedom it provides.

I just finished Seth Godin’s book “Meatball Sundae” As a network marketer looking to build a business in the brave new world known as online marketing, this information is a must.

Here is a description from Amazon.com:

Book Description
“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.

While the book isn’t specifically about MLM, it will have your head spinning with great new ideas on how you can improve the effectiveness of your business. Don’t be surprised if you start making a ton more money!

Greg Arnold is a successful network marketer with over 30 years experience.  During that time he has been a top level distributor, a company CEO, and a consultant.  He enjoys being a distributor most of all because of the time and financial freedom it provides.